Amrita Gurney
Startup CMO
After 15 years building market-leading startup brands that grew from $1M to $30M+ ARR, I’m working with founders and marketing teams as a fractional marketing leader. My best fit clients are typically seed to Series B stage companies looking for interim marketing support from a senior professional, leveraging brand, content and community to achieve growth goals.
“Amrita is a creative genius with great instincts for marketing strategy.”
Sanjay Singhal
Founder, Audiobooks.com
“As a founder, I could not be more thankful to you for creating this brand for us, scaling it, and painting the perception of Float that no one will ever match in Canada.”
Ruslan Nikolaev
CoFounder, Float
“The impact of your marketing team is clearly reflected in the growth of the business but it’s also felt in the hearts and minds of our customers and community. As an amazing human and leader you’ve had a lasting impact on me as a founder and on the DNA of our company.”
Dan Holowack
CEO, CrowdRiff
My Impact.
Photo credit — Kailee Mandel
Put Float on the map through multiple national brand campaigns across out of home, print, linear TV, transit ads and digital channels. Drove a 30%-100% lift in signups and demos and achieved aided and unaided recall results that outpaced better funded competitors.
Float
First marketing leader at fintech Float, building a team spanning growth, product marketing and brand. Together we contributed over 70% of our new customer acquisition during my 3 year tenure.
Float
First marketing leader at CrowdRiff, hiring and leading a team of 20 including marketers, our first growth team and SDRs. Launched 2 new product lines as well as CrowdRiff’s annual user conference. CrowdRiff grew revenue 16x during my tenure, with >50% contribution from marketing-led channels, and went from a seed stage single-product company to a market-leading, multi-product brand.
CrowdRiff
How
I Work.
I work on a monthly retainer with no more than 3 companies at any given time. Hire me for as little or as long as you like; consider me a short to medium term solution as you build your teams and hire a permanent in-house marketing leader.
Get in touch
I hold 4 timeslots/week for folks looking to explore working together or needing to "pick my brain".