Amrita Gurney

Startup CMO

Hi, I’m Amrita.

Hi, I’m Amrita.

After 15 years as a founding marketing leader of startups that grew from $1M to $30M+ ARR, I’m working with founders and marketing teams as a fractional CMO.  My best fit clients are seed to
Series B stage B2B startups needing a hands-on marketing leader to drive both short-term growth and long term brand value, build the team, and create breakout brands.

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“Amrita is a creative genius with great instincts for marketing strategy.”

Sanjay Singhal

Founder, Audiobooks.com

“As a founder, I could not be more thankful to you for creating this brand for us, scaling it, and painting the perception of Float that no one will ever match in Canada.”

Ruslan Nikolaev

CoFounder, Float

“The impact of your marketing team is clearly reflected in the growth of the business but it’s also felt in the hearts and minds of our customers and community. As an amazing human and leader you’ve had a lasting impact on me as a founder and on the DNA of our company.”

Dan Holowack

CEO, CrowdRiff

My Impact.

Photo credit — Kailee Mandel

Put Float on the map through multiple national brand campaigns across out of home, print, linear TV, transit ads and digital channels. Drove a 30%-100% lift in signups and demos and achieved aided and unaided recall results that outpaced better funded competitors.

Float

First marketing leader at fintech Float, building a team spanning growth, product marketing and brand. Together we contributed over 70% of our new customer acquisition during my 3 year tenure.

Float

First marketing leader at CrowdRiff, hiring and leading a team of 20 including marketers, our first growth team and SDRs. Launched 2 new product lines as well as CrowdRiff’s annual user conference. CrowdRiff grew revenue 16x during my tenure, with >50% contribution from marketing-led channels, and went from a seed stage single-product company to a market-leading, multi-product brand.

CrowdRiff

First marketing leader at fintech Float, building a team spanning growth, product marketing and brand. Together we contributed over 70% of our new customer acquisition during my 3 year tenure.

Float

First marketing leader at CrowdRiff, hiring and leading a team of 20 including marketers, our first growth team and SDRs. Launched 2 new product lines as well as CrowdRiff’s annual user conference. CrowdRiff grew revenue 16x during my tenure, with >50% contribution from marketing-led channels, and went from a seed stage single-product company to a market-leading, multi-product brand.

CrowdRiff

Photo credit — Kailee Mandel

Put Float on the map through multiple national brand campaigns across out of home, print, linear TV, transit ads and digital channels. Drove a 30%-100% lift in signups and demos and achieved aided and unaided recall results that outpaced better funded competitors.

Float

How
I Work.

I work on a monthly retainer with a maximum of 3 companies at any given time. Startups typically hire me as a long-term, part-time marketing executive, offering strategic leadership while you grow and scale.

Building from scratch

$15k/mo

Building from scratch

$15k/mo

Building from scratch

$15k/mo

Fractional marketing leadership

$10k/mo

Fractional marketing leadership

$10k/mo

Fractional marketing leadership

$10k/mo

Turnkey brand and content programs

Get a quote*

Turnkey brand and content programs

Get a quote*

Turnkey brand and content programs

Get a quote*

I can refer you to someone else if...

I can refer you to someone else if...

I can refer you to someone else if...

Get in touch

If you'd like to explore working together or just want to pick my brain, let's book an exploratory chat.

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